In the latest installment of our Meet the Team series, we sat down with Jeremy Johnston who is the National Partner Enablement Manager at myprosperity.
Tell us a bit about yourself.
Yourself… Pronoun, plural your-selves. A reflexive form of you. The word originating from a combination of Old English ēower and self, Selfa. Cognate with Dutch Zelf, German selb, Old Norse sjalfr.
I think the response to this question is a clear indication first as to who I am, but more importantly ‘how I think.’
The values that underpin that which define me, are based on a new set of values that are centered on reality and science instead of the heavenly values that are conceived through tradition (I enjoy science, tech, individualism and freethinking).
I’m on a never-ending and ever-evolving quest for fulfilment in life and health. I look to take control of my instincts and do not subside into harmful vices. I like playing sport, I will never skip a day at the gym, and love my new 4x4 camping setup!
I love working with this company for the momentous task in front of us, more challenging than I’ve faced before, but confident in our ability as a business to drive a real and positive impact on the world.
When did you join myprosperity? Where were you before?
I joined the myprosperity team in November 2017. Before myprosperity I was working as a project/general manager with the Change GPS team.
What would you say is the top trend to watch out for in the accounting and financial planning industries?
Value – firms are ever increasingly looking to provide as much value to their clients as they can. Technology is a hot topic in the industry, but the reality of the situation is technology is just a tool to drive a business objective. The firms who’ve defined their objectives, articulated their vision and value to all stakeholders are the firms that are paving the road to the modern practice for themselves, and creating the foundations of the firms of the future for the rest.
Real-Time data – one cannot deny the incredibly large impact that real-time data is having and what opportunities this will have for firms who are looking to provide more value to their clients.
What would you say is the most overrated trend?
For accountants, it’s business advisory and the ‘out of the box’ virtual CFO offering. I’ve had the pleasure of working with a large number of firms, very few of which were having a large success in this space (at least on their billables). Not to generalise here, but, I’ve failed to understand why accountants fail to see that behind every business, is a business owner. If you’re looking for cashflow issues in a business in the SME space, you can guarantee it stems from their personal spending habits. My recommendation; solving a problem isn’t to solve the symptom but address the root cause.
For Financial Planners, I think the most overrated trend is cashflow coaching as a service. One cannot deny the importance of cashflow management particularly when it comes to a personal plan. But we should never lose sight that cash flow management is just one piece to become the “whole of wealth” adviser. Don’t turn cashflow coaching into just another product on the firm’s product list. Let it be guided by goals oriented planning with your clients.
What’s a little known fact about Jeremy?
I’ve spent the majority of my life overweight, it’s only in recent years that I’ve lost over 50 kgs of fat and increased muscle mass.
- Biggest pet peeve? People who don’t indicate, man that rustles my jimmies!
- Favourite spot? Double Island Point, Noosa National Park.
- Favourite food? Seriously, I love all food. But Kyawk Kyaw as a dessert will always have a spot close to my heart.
How do you think partner enablement (and industry approaches to partner enablement) has changed over time? Where do you see it going in the future?
The industry as a whole is looking for guidance, traditionally they would look to their industry bodies when in need of advice. This guidance is changing, more and more firms are looking to technology providers for advice. As a provider, we have to be mindful first on developing great products, and second, helping our partner identify and achieve their business objectives with our software. This is why we’ve hired a team of partner enablement specialist coming from some of the most progressive firms we’ve interacted with.
But more importantly, I think firms need to trust themselves, their own instincts, and their own abilities when it comes to these challenges. Building a great business shouldn’t centered around advice from peers, software providers, or the industry bodies – back yourself!.